Visual Communication - Design & Technology



Make creative, eye-catching multimedia for today’s fast-paced world. Learn the art of animation, audio/video production, web design and graphic design.

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What is Visual Communication - Design & Technology?

Design & Technology emphasizes creative problem solving and insight into the mix of art, design, and technical competence. This program includes a Graphic Design track, an Interactive Design track, and a Production Design track, with a core of courses common to all. The core includes general education components essential to a collegiate education and technical courses giving students an introduction to drawing, graphic design concepts, and computer graphics. In addition to core courses, students will take specialty courses for their selected option. Students may also choose to receive a certificate in these areas and an additional certificate for digital photography.

The Graphic Design track emphasizes several aspects of design in advertising, packaging, print media, and corporate identity. Students completing this track will design advertising for newspapers, magazines, promotions, and indoor/outdoor signage. Students will also identify and design a variety of packaging and printed materials, such as labels and boxes, brochures, menus, stationary sets, booklets, and newspapers. Prospective employment opportunities are in advertising agencies, graphic design studios, news media, department stores, and other creative services departments and businesses.

The Interactive Design track provides students with a mix of computer animation, webpage design, and digital video production. Students completing this option are prepared for entry-level positions in advertising agencies, graphic design studios, web design and video production studios.

The Production Design track provides students training in the operation of various print production equipment and vinyl graphics. Students will learn skills to design and produce a wide variety of printed materials, promotional items, and signage. Students completing this option are prepared for entry-level positions in various types of printing and signage companies.

All technical courses must be completed with C (2.0) or greater to advance in all Visual Communication programs.

average base pay
Based on research conducted by the Kentucky Center for Education and Workforce Statistics (KCEWS) in 2016 for the state of Kentucky.
low: $32k med: $49k high: $78k

What are my career choices?

  • News Media
  • Advertising Agencies
  • Graphic Design Studios
  • Printing and Signage Companies
  • Web Design and Video Production Studios
  • Colleges and Universities
  • Other Creative Services Departments
Visual Communications Career Median Annual
SalaryBased on research conducted by the Kentucky Center for Education and Workforce Statistics (KCEWS) in 2016 for the state of Kentucky.
Web Design Track $49,456
Web Design $45,647
Animation Track $45,647
Multimedia $45,647
Video Production $41,878
Video Production Track $41,878
Digital Design Track $38,662
Digital Production Artist $40,630
Digital Imaging Assistant $36,964
2-Dimensional Studies $33,265
3-Dimensional Studies $33,265
Webpage Design Track $49,456
Multimedia Certificate in Communication Arts $45,647
Commercial Photography Track $29,475
Digital Filmmaking Track $40,976
Advertising Design Track $38,662
Production Design Track $45,647
Digital Photography $29,475
Graphic Design Track $38,662
Design Assistant $38,662

What are my degree, diploma, or certificate options?

Associate in Applied Science Visual Communication/Multimedia/Printing

  • Graphic Design Track
  • Interactive Design Track
  • Production Design Track



Additional Information

Length of Program

You can earn an associate in applied science degree in two years if you maintain full-time status.

This information should not be considered a substitute for the KCTCS Catalog. You should always choose classes in cooperation with your faculty advisor to ensure that you meet all degree requirements.

Program Contact

Lori Lewis
Program Coordinator