What is Visual Communication - Design & Technology?
Design & Technology emphasizes creative problem solving and insight into the mix of art, design, and technical competence. This program includes a Graphic Design track, an Interactive Design track, and a Production Design track, with a core of courses common to all. The core includes general education components essential to a collegiate education and technical courses giving students an introduction to drawing, graphic design concepts, and computer graphics. In addition to core courses, students will take specialty courses for their selected option. Students may also choose to receive a certificate in these areas and an additional certificate for digital photography.
The Graphic Design track emphasizes several aspects of design in advertising, packaging, print media, and corporate identity. Students completing this track will design advertising for newspapers, magazines, promotions, and indoor/outdoor signage. Students will also identify and design a variety of packaging and printed materials, such as labels and boxes, brochures, menus, stationary sets, booklets, and newspapers. Prospective employment opportunities are in advertising agencies, graphic design studios, news media, department stores, and other creative services departments and businesses.
The Interactive Design track provides students with a mix of computer animation, webpage design, and digital video production. Students completing this option are prepared for entry-level positions in advertising agencies, graphic design studios, web design and video production studios.
The Production Design track provides students training in the operation of various print production equipment and vinyl graphics. Students will learn skills to design and produce a wide variety of printed materials, promotional items, and signage. Students completing this option are prepared for entry-level positions in various types of printing and signage companies.
All technical courses must be completed with C (2.0) or greater to advance in all Visual Communication programs.
What are my career choices?
- News Media
- Advertising Agencies
- Graphic Design Studios
- Printing and Signage Companies
- Web Design and Video Production Studios
- Colleges and Universities
- Other Creative Services Departments
|Visual Communications Career||Median Annual
SalaryⓘBased on research conducted by the Kentucky Center for Education and Workforce Statistics (KCEWS) in 2016 for the state of Kentucky.
|Web Design Track||$49,456|
|Video Production Track||$41,878|
|Digital Design Track||$38,662|
|Digital Production Artist||$40,630|
|Digital Imaging Assistant||$36,964|
|Webpage Design Track||$49,456|
|Multimedia Certificate in Communication Arts||$45,647|
|Commercial Photography Track||$29,475|
|Digital Filmmaking Track||$40,976|
|Advertising Design Track||$38,662|
|Production Design Track||$45,647|
|Graphic Design Track||$38,662|
What are my degree, diploma, or certificate options?
Associate in Applied Science Visual Communication/Multimedia/Printing
- Graphic Design Track
- Interactive Design Track
- Production Design Track
- Digital Production Artist
- Graphic Design
- Interactive Design
- Production Design
- Design Assistant
- Digital Photography
- Interactive Design Assistant
- Offset Press Operator
- Production Design Assistant
- Web Design
Length of Program
You can earn an associate in applied science degree in two years if you maintain full-time status.
This information should not be considered a substitute for the KCTCS Catalog. You should always choose classes in cooperation with your faculty advisor to ensure that you meet all degree requirements.